Milwaukee Art Museum in the Clouds

A study done on the visibility and imageability of a popular building

Image culture and a saturation of photographs available to us these days is unbearably overwhelming. Social media platforms have made it easier than ever to ingest and process more images in a shorter period of time than ever before. Location and presence are no longer exclusively unattainable. Viewing photos and videos taken thousands of miles away is always at my fingertips. This means that the visibility of architecture, and the city, is at an all time high, and cities know this.