Copy Hats: A Value Meal
What happens when mom brings home an XL pepperoni pie from Pizza Hut…the roof comes off.
A Dairy Queen looks like a gambrel barn, a Kentucky Fried Chicken looks like a classic Georgian colonial and a Long John Silver’s looks like a Cape Cod cottage…
American fast food chains have often looked towards suburban vernacular architecture to communicate its commodity. And in particular regional roof typologies. As an element of architecture, the roof, is the most distinguished component of construction. Much like Adam shelter’s his head from skies above, the roof ontologically denotes architecture and humankind’s distinction from the forces of nature…
Full text is available upon request
Left: Antonio Averlino Filarete. Adam in Vitruvius, On the Origins of Architecture. c. 1465.
Right: Unknown man dancing to “The Pizza Hut Song,” 2012.